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Marketing Technology

Victoria Rollins, Instructor


MAKE YOUR MARK IN BUSINESS

Why study marketing?
 
The marketing program at KY TECH provides a variety of opportunities for students at Madison Central. By studying marketing, you will have the opportunity to evaluate marketing as a potential career. Millions of Americans earn a living in marketing. Marketing provides a diversity of opportunities – from buying merchandise to being the president of a company, from selling clothes to designing ads, from processing bank transactions as a teller to managing a financial institution.
 
Even if you don’t think marketing is for you, you will learn how important it is for personal success. The skills and knowledge you gain from studying marketing will help you at school and on the job. Marketing skills are useful in any career because they involve understanding business as well as relating and communicating effectively with others. These are basic skills that employers expect from all levels of employees.
 
In order to help provide students with the tools needed for entry level positions in the field of marketing and financial services, the marketing technology program at KY TECH provides opportunities for high school in the following areas:
 
CERTFICATE OPPORTUNITIES
Salesperson 
Salesperson Trainee – Financial Services
Salesperson Trainee - Fashion
Business/Marketing Major
Retail Marketing Skills Standards Certificate
Financial Services Skill Standards Certificate
 
CLASSES OFFERED IN MARKETING TECHNOLOGY DEPARTMENT:
Principles of Marketing
Fashion Marketing
Financial Services I and II
Advanced Marketing
Marketing Co-op
 
Students enrolled in the marketing program have the opportunity to participate in DECA. The mission of DECA is to enhance the co-curricular education of students with interests in marketing, management and entrepreneurship. DECA helps students develop skills and competence for marketing careers, build self-esteem, experience leadership and practice community service. 

CLASSES

 
 

Principles of Marketing  (Introduction to Marketing)
 5750   (080716)  
                                             
This course provides a basic foundation for further study in
marketing. Students study economic functions at work in
the marketplace, marketing functions including purchasing,
pricing, and distribution function. This course is based on
the business and marketing core that includes communication
skills, economics, financial analysis, and promotion. Both
marketing and employment skills learned will improve
and increase the change of successful transition into the
world of work.

Suggested Grade Level: 9-12 
Credit: 1

 

Fashion Marketing                                                                      
5398  (080111)
This course is a specialized course that provides instruction
in marketing of apparel and accessories. This course is based
upon the business and marketing core that includes
communication skills, economics, operations, professional
development, promotion, selling, distribution and
product/service management. The instruction includes basic
fashion and marketing basics, the use of design and color,
promotions, visual merchandising and career opportunities.
Prerequisite: Principles of Marketing
Suggested Grade Level: 10-12 
Credit: 1  

           
Financial Services I
5008   (060311)

This course involves operating a student financial center
in cooperation with a sponsoring bank. The sponsoring
bank provides an employee whoworks as a consultant
to the students. Banking and financial concepts are
applied as students assume various positions in the bank.
Hands-on experience will be provided with the management
by students of a student financial center (TRIBAL TRUST)
offering accounts for school personnel and students.
Community Trust Bank serves as a sponsor/consultant
to the students. Banking and financial concepts are applied
as students assume various positions in the bank.

Prerequisite:  Principles of Marketing
Suggested Grade Level: 10-12
Credit: 1

Financial Services II 
5723 (060351)
This course is a continuation of student financial center
operation in cooperation with a sponsoring bank. The
sponsoring bank continues to provide an employee who
works as a consultant to the students. Banking and financial
concepts are applied as students assume various positions
in the bank. Students will be involved in public relations for
the Banking Center at MCHS, as well as independent study
assignments involving the economy and financial matters.
Prerequisite: Financial Services I
Suggested Grade Level: 11-12
Credit: 1

Advanced Marketing (Seniors Only)
5759   (080717)

This course is designed to enhance marketing developed in
the marketing prerequisite courses and to learn advanced
marketing skills in such areas as advertising, customer
service, supervision, employee/employer relations, etc.,
for a wide range of marketing careers. It offers the
opportunity for developing advanced skills that are
appropriate for careers in sports marketing, hospitality,
and tourism, general marketing, retailing, hotel/motel, etc.
Prerequisite: Principles of Marketing
Credit: 1

Marketing Co-op 
5403   (909101)

Cooperative Education provides supervised on-the-job
work experience related to the student’s educational
objectives.Students participating in the Cooperative
Education program receive compensation for their work.
Prerequisite: Consent of Instructor
Required Grade Level: 12                                                                                                                Credit: 1 - 3